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Set Up Email Branding

Create the reusable brand styles that campaigns and automations use before you send email.

Set up email branding before you create your first campaign or activate an email automation. This gives your emails a consistent look and avoids repeating the same brand setup for every message.

Open Email Branding

1. In Shopify admin, open Apps > CWILL Pop up Email.

2. On the Dashboard, find the Quick setup guide.

3. Select Setup email branding.

Add your brand details

Add the brand details available on the Email Branding page, including your store logo, primary brand colors, business information, and default footer content.

Review the footer carefully. It should clearly identify your business and include the information recipients need to understand who sent the email.

Preview and save

Preview the branded email on desktop and mobile. Check the logo, colors, spacing, text contrast, and footer, then save the branding.

Use the branding

Your saved branding becomes the starting point for Campaign and Automation emails. You can still customize individual messages when needed.

Custom Sending Domain is optional

Email Branding and Custom Sending Domain are different settings. Email Branding is part of the initial setup. A Custom Sending Domain is optional and can be configured later if you want to send from your own domain.

Before you continue

• The correct logo is uploaded.

• Brand colors are readable.

• Business and footer information is accurate.

• Desktop and mobile previews look correct.

• Changes are saved.

Next, continue with Create and Send Your First Email Campaign or Set Up Your First Automation.

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