Import Subscribers and Send Campaigns

If you already have subscribers collected from other platforms and want to send email campaigns using CWILL Pop up Email, follow the steps below. Before sending, complete Set Up Email Branding so your logo, brand colors, business details, and footer are ready. A Custom Sending Domain is optional and can be configured later.

CWILL Pop up Email reads subscriber data directly from Shopify, so you need to import your contacts into Shopify first.

Shopify Admin → Customers → Import

Upload your CSV file.

When importing, please make sure:

Your CSV must contain a valid Email column.

This is very important.

Only customers marked as Subscribed in Shopify can receive email campaigns in CWILL Pop up Email.

If this field is not set to TRUE, the customer will not be eligible for email marketing.

Before clicking “Import”, check:

☑ “Add tags to customers in this CSV and use these tags to create a segment”

Enter a tag name, for example:

This helps you easily create a segment later for campaign targeting.

👉 Tags are used for segmentation only.
They do NOT change subscription status.

After import:

Go to:
​Shopify Admin → Customers → Segments

You can:

Inside the segment editor, you can use Shopify’s AI assistant to Refine your segment

For example, you can type:

Shopify AI will automatically generate the correct filter and show the matching customer list.

This makes advanced targeting much easier.

Now go to:

CWILL Pop up Email → Campaigns → Create Campaign

When selecting recipients:

Choose the Shopify segment you just created.

Because these customers are:

They are now eligible to receive your email campaign 🎉

To successfully send campaigns in CWILL Pop up Email:

✅ Import subscribers into Shopify

✅ Make sure the status is "Subscribed"

✅ Add a tag for easy segmentation

✅ Create or save a segment

✅ Select that segment when creating a campaign in CWILL Pop up Email