Shopify customer segments help you send a campaign to a specific group of eligible subscribers.
Create or review a segment in Shopify
1. In Shopify admin, go to Customers.
2. Open Segments.
3. Create a segment or open an existing one.
4. Add rules that match the audience you want, then save the segment.
Examples include customers in a specific country, customers who purchased a product, or customers who have not ordered recently.
Check email eligibility
A customer must have a valid email address and be subscribed to email marketing before CWILL Pop up Email can include them in a marketing campaign. A segment can contain customers who are not eligible to receive marketing emails, so its total size may be larger than the sendable recipient count.
Use the segment in CWILL Pop up Email
1. Go to CWILL Pop up Email > Campaigns.
2. Create or open a campaign.
3. In the recipient step, choose the Shopify segment.
4. Review the eligible recipient count.
5. Send a test email, then send or schedule the campaign.
If the recipient count looks wrong
• Confirm the segment rules in Shopify.
• Check that the customer has a valid email address.
• Check that the customer is subscribed to email marketing.
• Allow recent customer or consent changes time to sync, then review the count again.
• Confirm you selected the intended segment.
Never add purchased email lists. Only send marketing messages to customers who have provided the required consent.